●Logo Trends 2005
by Bill Gardner
LogoLounge.com’s Third Annual Visual Trends Report
The word “trend” seems to raise the little hairs on the back of some designers’ necks. Everybody wants to be a you-know-what-setter; no one wants to acknowledge the aftermath. But as we march toward LogoLounge.com’s fifth anniversary, we’ve discovered that trends have become something impossible — and maybe unwise — to ignore.
“潮流”这个词似乎是把设计师们后颈上的头发撩了起来。每个人都想成为潮流的发布者,并且没有人愿意承认自己落伍了。然而当我们挺进到LogoLounge.com’的5周年纪念的庆典时,我们发现潮流变成了某种不可能的事——而忽略它,似乎又是不明智的。
With 20,000 logos now on the website, and with the ability to watch the switches and sways of creativity as it reveals itself through a real-time compendium of identities all over the world, we have learned that noting trends is not so much like reporting history as it is considering what might be next. Trends are not an accusation of some widespread lack of original thinking. Instead, they are a sign of design evolution in our ever-shrinking world.
有着20,000个LOGO的网站,和对世界各地实时的有个性的创造力的转变的观察能力,使我们了解到记录潮流并不像记录历史那样,因为前者需要考虑到下一步该是怎么样。潮流并不是对广泛的原创精神的匮乏的指控。相反,在这个日渐缩小的世界,它们是设计进化的一种征兆。
Think of them as confirmation that designers are excellent thermometers/barometers of human thinking the world-round. That there are corollaries should be no surprise. So we note trends with these caveats:
把设计师们当作这样一种人来看待——他们是世界范围内人类思想的绝妙的体温计或气压计。这样,得出下述必然的结论就不奇怪了。我们用这些告戒来看待潮流:
1. Are these trends on the way in or the way out? We do not presume to suggest one or the other.
2. Do trends tell you where to go or, conversely, where not to go? Again, that is for you to decide.
1, 这些潮流是IN还是快要OUT了呢?我们假设不建议这个或那个。
2, 潮流是指引你这样呢,还是相反,不要这样?这仍然取决于你自己。
Consider the following 15 trends. Visit LogoLounge.com where you can review trends from the past several years; in real-time, post logo design work; study the work of others; search the database by designer’s name, client type and other attributes; learn from articles and news written expressly for and about logo designers; and much more. (Also, Books I and II are on bookstore shelves; possible submissions for Book III are being accepted now. Go to LogoLounge.com for more information.)
考虑下面的15种趋势。访问LogoLounge.com,你可以回顾过去若干年的潮流;布置LOGO设计作业;学习研究其他人的作品;通过设计者姓名、客户类型和其他关键词搜索数据库;还有更多……(另外,书1和2已经在书店上架,书3的出版也已提上日程。更多信息请访问LogoLounge.com)
Discover new directions. But remember: With any trend, it is better to realize how you arrived than to know you have arrived.
发现新趋势。但是请记住:不管什么潮流,认识到“怎样到达”优于只是知道“已经到达”。
by Bill Gardner
LogoLounge.com’s Third Annual Visual Trends Report
The word “trend” seems to raise the little hairs on the back of some designers’ necks. Everybody wants to be a you-know-what-setter; no one wants to acknowledge the aftermath. But as we march toward LogoLounge.com’s fifth anniversary, we’ve discovered that trends have become something impossible — and maybe unwise — to ignore.
“潮流”这个词似乎是把设计师们后颈上的头发撩了起来。每个人都想成为潮流的发布者,并且没有人愿意承认自己落伍了。然而当我们挺进到LogoLounge.com’的5周年纪念的庆典时,我们发现潮流变成了某种不可能的事——而忽略它,似乎又是不明智的。
With 20,000 logos now on the website, and with the ability to watch the switches and sways of creativity as it reveals itself through a real-time compendium of identities all over the world, we have learned that noting trends is not so much like reporting history as it is considering what might be next. Trends are not an accusation of some widespread lack of original thinking. Instead, they are a sign of design evolution in our ever-shrinking world.
有着20,000个LOGO的网站,和对世界各地实时的有个性的创造力的转变的观察能力,使我们了解到记录潮流并不像记录历史那样,因为前者需要考虑到下一步该是怎么样。潮流并不是对广泛的原创精神的匮乏的指控。相反,在这个日渐缩小的世界,它们是设计进化的一种征兆。
Think of them as confirmation that designers are excellent thermometers/barometers of human thinking the world-round. That there are corollaries should be no surprise. So we note trends with these caveats:
把设计师们当作这样一种人来看待——他们是世界范围内人类思想的绝妙的体温计或气压计。这样,得出下述必然的结论就不奇怪了。我们用这些告戒来看待潮流:
1. Are these trends on the way in or the way out? We do not presume to suggest one or the other.
2. Do trends tell you where to go or, conversely, where not to go? Again, that is for you to decide.
1, 这些潮流是IN还是快要OUT了呢?我们假设不建议这个或那个。
2, 潮流是指引你这样呢,还是相反,不要这样?这仍然取决于你自己。
Consider the following 15 trends. Visit LogoLounge.com where you can review trends from the past several years; in real-time, post logo design work; study the work of others; search the database by designer’s name, client type and other attributes; learn from articles and news written expressly for and about logo designers; and much more. (Also, Books I and II are on bookstore shelves; possible submissions for Book III are being accepted now. Go to LogoLounge.com for more information.)
考虑下面的15种趋势。访问LogoLounge.com,你可以回顾过去若干年的潮流;布置LOGO设计作业;学习研究其他人的作品;通过设计者姓名、客户类型和其他关键词搜索数据库;还有更多……(另外,书1和2已经在书店上架,书3的出版也已提上日程。更多信息请访问LogoLounge.com)
Discover new directions. But remember: With any trend, it is better to realize how you arrived than to know you have arrived.
发现新趋势。但是请记住:不管什么潮流,认识到“怎样到达”优于只是知道“已经到达”。