表姐mother上调
9/15/2017 mother! $10,500,000 $36,000,000 33% Paramount
9/15/2017 mother! $10,500,000 $27,000,000 Paramount

电锯惊魂
10/27/2017Jigsaw$10,000,000NEW$21,600,000NEW

马达威武

迷镇
10/27/2017Suburbicon$14,000,000NEW$45,000,000NEW

感谢你服役
Thank You for Your Service$5,000,000NEW$17,500,000NEWUniversal

10/27/2017All I See Is Youn/aNEWn/aNEWOpen Road
以及这部NBCs就不预测了

PROS:
Jigsaw marks the eighth film in the Saw franchise, and the first since 2010. The series was a template for low-budget horror success during its prime and, with the return of Tobin Bell in the title role, could entice fans to return over pre-Halloween weekend. Social media reactions to the first glimpses of marketing have been generally par for the course.
优势:
《电锯惊魂》第八部，2010年以来首部续集。继续低成本恐怖片策略，Tobin Bell回归主角，有望带回该系列粉丝。目前宣传物料的社交媒体热度也符合预期。

劣势:
电锯惊魂系列票房越来越差，上一部3D版北美才4600万相比系列最高的第二部8700万大幅缩水，本应终结系列。观众对电锯惊魂可能产生厌倦，尤其是万圣节档期恐怖片选择很多，IT可能后劲十足。
CONS:
The Saw series experienced a trend of declining box office returns for several sequels until Saw 3D ($46 million domestically) supposedly ended the series — albeit, earning far less than the franchise did at its peak with Saw 2 ($87 million). Even with a seven-year break, franchise fatigue could strike again on Jigsaw after a fall slate packed with other horror/thriller titles (namely IT, which could prove to be leggy for the genre).

优势:
导演卡司大牌，马达主演，科恩剧本。犯罪喜剧类型通常不易突破，但在大片云集的拥挤11/12月档来临之前，《迷镇》可能拥有不错的反套路counter-programming潜力，如果颁奖季热度再跟上的话。
Suburbicon hails from director George Clooney and could be a late autumn release to keep an eye on with Matt Damon in the lead, not to mention a screenplay from the Coen brothers. Crime-comedy is a tough genre to break out in, but the counter-programming potential leading into a blockbuster-heavy November/December period could work to its advantage — especially if awards buzz catches on.
劣势:
克鲁尼的导演作品基本吸引的都是40岁以上观众，很少拓展目标观众群体。目前为止，本片的热度更接近科恩兄弟的《阅后即焚》(北美6300万)而非克鲁尼上部作品《古迹卫士》(北美7800万)。
Clooney’s directorial efforts have largely appealed to 40-something-and-up adults without expanding beyond that target crowd very often in the past. So far, initial buzz for this one is more reminiscent of the Coens’ Burn After Reading than Clooney’s Monuments Men.

优势:
《感谢你服役》的卡司不错，主演迈尔斯-特勒和艾米-舒默等。除了原著粉丝，军人家庭可能会前往观看本片，上映第三周是老兵纪念日。
Thank You for Your Service boasts a solid ensemble cast led by Miles Teller and Amy Schumer, among others. In addition to fans of David Finkel’s original 2013 novel, military families will be the driving audience here with Veterans Day coming up in its third week of release.
劣势:
去年《比利林恩》的大扑街让BOX对此片保守预测。本片必须在接下来一个多月大幅提升它的网络热度或得到颁奖季热度才能有所突破。
Following the underwhelming run of last year’s Billy Lynn’s Long Halftime Walk, we’re conservative in our expectations for Thank You for Your Service at this time. The film will need to display impressive social media growth in the coming months (and/or generate strong award season buzz) if it hopes to break out in a busy market and perform on the level of last year’s Hacksaw Ridge (something we’re not ruling out by any means).

mother! is driving notable social media interest with positive growth rates on Twitter and Facebook. We’re increasing expectations for a lengthy run, but simultaneously remain concerned about its release proximity to IT.
妈惹上调是因为最近社交媒体热度稳步增长。BOX提高长线预期，但由于前一周疯狂爆炸的IT很难对开画票房乐观。

最爱的电锯惊魂……

2017IT$70,000,00017%$175,000,00017%4,000Warner Bros. / New Line
小丑回魂继续上调，前所未见的恐怖片热度显著超过招魂，安娜贝尔和潜伏2，毫无疑问将成为现象级的恐怖片。
IT continues to trend in unprecedented territory for a horror release. Social media footprints — even with restrictive search strings due to the generic film title — have been noticeably stronger than The Conjuring, Annabelle, and Insidious: Chapter 2. All signs point to a true event horror film.